Cms For Multi Brand Management

Key Takeaways

• Multi-tenancy (shared database with brand separation) and multi-site (separate instances per brand) are different architectural approaches with different tradeoffs
• Shared global assets (legal disclaimers, corporate media) need clear separation from brand-specific content (campaigns, products)
• Central teams need to enforce brand standards while giving brand editorial teams autonomy over their own content
• Cross-brand content reuse — press releases, corporate announcements — requires a shared content layer accessible to all brand sites
• Role-based permissions are essential: brand editors should only access their brand's content