Cms For Email Content Management

Key Takeaways

• A CMS stores email content as structured data; an ESP (SendGrid, Mailchimp, Resend) handles delivery
• This eliminates content duplication between website and email—write once, publish to both channels
• Email HTML has severe rendering constraints (no CSS grid, limited flexbox, inline styles required)
• Tools like MJML, React Email, and Maizzle convert structured content into email-safe HTML
• Automation via webhooks: publish in CMS, trigger email build and send automatically