How to Manage Content for Multiple Brands in One CMS
AdvancedQuick Answer
TL;DR
To manage multiple brands in one CMS, use a multi-tenant content model with brand-specific datasets or namespaces, shared content types with brand-specific overrides, and role-based access controls that restrict editors to their brand's content. This centralizes operations while maintaining brand separation, letting you share common content (such as legal pages) while keeping brand-specific content isolated.
Key Takeaways
- Use separate datasets or a brand-tag field to isolate content per brand
- Define shared schemas for common content types and extend them with brand-specific overrides
- Apply role-based access controls so editors only see and edit their brand's content
- Centralize shared assets (legal copy, global components) while keeping brand content separate
- Query by brand identifier in your API calls to serve the correct content to each frontend