How to Manage Seasonal Content in a CMS
IntermediateQuick Answer
TL;DR
To manage seasonal content in a CMS, create reusable content templates that can be updated annually rather than rebuilt from scratch. Use scheduled publishing to automate go-live and takedown dates, tag content with season or event metadata for easy retrieval, maintain an annual content calendar, and archive past seasonal content for SEO value rather than deleting it.
Key Takeaways
- Reusable seasonal templates save time by letting teams update content rather than recreate it each year.
- Scheduled publishing automates go-live and expiry so campaigns launch and retire without manual intervention.
- Tagging seasonal content with metadata (season, year, event type) makes it easy to find and reuse.
- Archiving rather than deleting seasonal URLs preserves SEO equity built up over previous years.
- An annual content calendar aligned with your CMS workflow prevents last-minute scrambles.