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How To Run A CMS Pilot Project

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TL;DR

Running a CMS pilot project means deploying the CMS for a real but limited use case (like a single microsite or content section) before rolling it out organization-wide. Define clear success criteria, select a representative pilot scope, assemble a small cross-functional team, implement the pilot over 4-8 weeks, gather feedback from all user types (editors, developers, stakeholders), measure against success criteria, and use findings to inform the full rollout decision.

Key Takeaways

  • Defining success criteria: measurable outcomes that inform the go/no-go decision
  • Pilot team composition: developers, editors, project manager, stakeholder sponsor
  • Gathering and acting on pilot feedback: surveys, interviews, usage analytics