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What Is Block Content In A CMS?

BeginnerQuick Answer

TL;DR

Block content in a CMS refers to a modular approach to building pages and documents where content is composed of discrete, reusable blocks—such as text paragraphs, images, videos, call-to-action buttons, or custom components. Each block is a self-contained unit that editors can add, remove, and reorder. This approach gives editors layout flexibility while maintaining structural consistency and clean data output compared to free-form WYSIWYG editing.

Key Takeaways

  • Block-based editing vs. free-form WYSIWYG
  • Common block types (text, image, video, CTA, embed)
  • Benefits: consistency, reusability, structured data
  • How blocks enable flexible page composition