What is structured data and why does it matter for CMS?
IntermediateQuick Answer
TL;DR
Structured data in a CMS context means content stored in defined, typed fields rather than as unstructured blobs of HTML or text. When content is structured (title field, author reference, date field, body blocks), it can be queried, filtered, transformed, and delivered to any channel. Structured data also enables schema.org markup for SEO rich results. A CMS with strong structured data support makes content more versatile, searchable, and future-proof.
Key Takeaways
- Structured content (typed fields) is fundamentally more versatile than unstructured content (HTML blobs)
- Structured CMS content maps naturally to schema.org markup, enabling SEO rich results
- Structured data future-proofs content for AI, voice, and multi-channel delivery