How to get marketing buy-in for a new CMS
IntermediateQuick Answer
TL;DR
Get marketing buy-in for a new CMS by demonstrating how it solves their current pain points (slow publishing, developer dependency, limited personalization), showing the editing experience with a live demo, quantifying time savings (publish landing pages in minutes instead of days), ensuring their marketing tool integrations are supported, and involving marketing stakeholders in the evaluation. Address fears about learning a new system by showing the onboarding experience and providing a training plan.
Key Takeaways
- Lead with pain point resolution — show how the new CMS eliminates specific frustrations marketers face today
- Demo the actual editing experience with realistic marketing tasks, not just slides about features
- Quantify time savings in terms marketers understand: campaign launch speed, content update turnaround